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Asahi x Man City

Social Reactive Content.

Always-on, Football, & Social

PEOPLE: ▼

Client:
Asahi Super Dry

The Team:
Thijs van Heerde - Creative,
Erik Hamburger - Creative,
Jeena van der Heul - CD,
Megan Raats - Art Director,
Studio Beng Beng - Production

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Asahi Super Dry 0.0

Asahi, sponsor of the football club Man City, briefed us on developing ideas to stay relevant all season with a content factory. For this, we developed a series of reactive football content that can be used Pre-Game, during, and Post-Game. The series of over 125+ assets focuses on how football unites, giving Asahi the playroom to stay present all season with videos, photography, stickers, and gifs.

Coding Object Detection Computer in fridge


Coding Object Detection Computer in fridge


Coding Object Detection Computer in fridge


Coding Object Detection Computer in fridge


Coding Object Detection Computer in fridge


Coding Object Detection Computer in fridge


Behind the Scenes

I am particularly proud of this project because Thijs and I developed the creative in two days, from briefing to client presentation. Then Studio Beng Beng nailed the shoot, taking the ideas into execution! Big shoutout to the whole team behind this.